Video Outstream

Outstream Video Ads enable the placement of video advertising outside of classic video players – directly embedded in the content.
They only start when the visible scroll point is reached, making them particularly user-friendly and achieving high visibility in premium environments.
Outstream is ideal for awareness campaigns, as the videos can be played out independently of editorial video content.

  • Starts only when visible: The video only starts when it appears in the visible area.

  • High Reach: Works without existing video inventory.

  • Pleasant user experience: Quiet autoplay, clear volume standards, good integration into the content.

  • Flexible delivery: Physical video files or VAST Redirect are supported.

Available on these networks

  • Goldbach Video Network

Watch the Video Outstream in action

General

Physical delivery

File format:

  • .MP4
  • .AVI
  • .WebM
  • .MPeg
  • .WMV

Size: max. 100 MB
Video dimensions: 1920 x 1080 px (recommended), 1024 x 576 px (accepted)
Recommended aspect ratio: 16:9
Framerate: 25 fps
Volume: EBU R128: – 23 LUFs
Duration: max. 30 sec.

Vast Direct

VAST: 3.0
File format: MP4 (H.264)
At least one MP4 file must be present in the VAST for each video creative to guarantee compatibility with different players. Other formats such as WebM may be present but will not be used.
Size: max. 8MB
Recommended aspect ratio: 16:9
Example dimensions (pixels in width x height) for the aspect ratio 16:9 – 854 x 480; 1024 x 576; 1280 x 720; 1920 x 1080
Bitrate: VAST must contain at least one MediaFile under 2000 kbps
Framerate: 25 fps
Volume: EBU R128: – 23 LUFs
Duration: max. 30 sec.

Delivery times

Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Data delivery Online advertising material

Number of subjects

Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).

For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.

The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations

The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.

For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.

The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Sound

Activation only through user interaction.

Flash

Activation only through user interaction.

SSL

All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).

HTML5

  • The maximum weight (according to specifications) refers to all files together in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=’_blank’).
  • Advertising material tests must be possible locally in the browser.
  • UTF-8 encoding
  • Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
  • References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).

Skip Button

To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.

General information

  • A timely campaign start is only guaranteed if the delivery deadlines are met.
  • The advertiser is responsible for the smooth functioning of the advertising material.
  • A campaign may be withheld if it does not meet the specifications.
  • Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
  • Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
  • Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
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