Programmatic Online2025-12-16T12:20:43+01:00

Programmatic Advertising

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Programmatic Advertising – Reach all of Switzerland with just one Deal ID

Our entire digital advertising inventory is available for both classic and Programmatic purchasing. With a Reach of over >90%, Goldbach is the largest Ad Exchange in Switzerland.

Via the open marketplace (OpenRTB), advertisers have the option of booking individual websites such as tagesanzeiger.ch, 20minuten.ch, cineman.ch, etc., as well as the Goldbach Network Programmatically.

Further placements such as individual categories of the pages “News”, “Sport”, “Business” etc. or our high-quality 1st Party Audience Targetings can be obtained via so-called Private Deals.

Technology

“Waterfalls in the advertising setup” are a thing of the past. By using header bidding, we place our technologies on the same level and can therefore offer our inventory simultaneously on various marketplaces, e.g. Google Ad Exchange (AdX) and Xandr.

Advertising restrictions

Audio autoplay advertising material / Expandable Ads / Illegal advertising and advertising that violates Swiss laws / Provocative or suggestive images / Religious or spiritual advertising / Highly animated, flashing, flickering advertising material, etc. / Surveys / Use of the logo or brand name of our publishers without prior written consent

Code of Conduct

Goldbach is committed to greater transparency and quality in the Programmatic advertising market. That is why we were one of the first to sign the Code of Conduct Programmatic Advertising of IAB Switzerland. Together with other agencies, advertisers and providers, we are strengthening trust in Programmatic Advertising.

Frequently asked questions about Programmatic Advertising

Where does the data offered by Goldbach as audience targeting come from?2025-12-16T10:24:12+01:00

All audience targeting deals sold are based on proprietary first-party data. The data is collected anonymously on the websites of the TX Group (20min.ch, car4you.ch, homegate.ch, ricardo.ch, etc.) and compiled into a data pool.

Who do I contact if I have further problems with the deals?2025-12-16T10:24:37+01:00

In this case, please contact [email protected].

What are the reasons why the received Deal IDs are not receiving any impressions or bid requests?2025-12-16T10:25:21+01:00
  • Were the deals created on the correct seat?
  • What is our bid amount? Are we bidding above the floor price of the deal?
  • Do the formats used correspond to the formats specified in the deal?
  • Are special advertising material being used that cannot be played out or need to be approved?
Which branding formats can be purchased programmatically?2025-12-16T10:26:22+01:00

In addition to Wideboard and Halfpage Ad, large-format formats such as Poster Ad, Sitebar Ad, Wideboard XL, Ricchi Ad, or Videhead are also available programmatically.

What information is required to create the deal?2025-12-16T10:26:51+01:00
  • Seat names and ID of the DSP used in Google AdExchange and Xandr
  • The desired formats
  • The desired placements (websites/sections/targetings)
  • The languages of the deals
Who can I contact if I would like to shop via deals?2025-12-16T10:27:14+01:00

Please contact our sales unit or send us an email to [email protected].

What is the advantage of Private Deals over OpenRTB with regard to Goldbach’s inventory?2025-12-16T10:27:47+01:00

Via the open marketplace (OpenRTB), advertisers have the option of booking individual pages (Run of Site) as well as the Goldbach Network (Run of Network) programmatically.

Further placements, such as individual categories of the pages “News”, “Sport”, “Business” etc. or the high-quality 1st Party Audience Targetings can be obtained via a private marketplace (PMP/ Deal-IDs).

Further placements, such as individual categories of the pages, e.g. “News”, “Sport”, “Business” or the high-quality 1st Party Audience Targetings can be obtained via a private marketplace (PMP/ Deal-IDs).

How can I programmatically purchase inventory from Goldbach?2025-12-16T10:28:14+01:00

Goldbach’s digital inventory is available via Google Ad Exchange and Xandr for all programmatic buyers who make purchases through a Demand Side Platform (DSP).

For a successful Online campaign

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No matter what goals you are pursuing – we have the right solution for your campaign. Let’s work together to find the ideal solution for you.

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