Connected TV (Video Instream)
With Connected TV (Video Instream), you can reach your target group directly on the big screen in streaming apps and Smart TV environments. This allows you to combine the emotional impact of classic TV advertising with the advantages of digital targeting and achieve additional reach across all screens.
General
Basic specifications analogous to Video Instream / Video Onestream.
File formats: MP4, AVI, WebM (not available for Single Site TX), MPeg, WMV
File weight: max. 100 MB
Video dimensions: 1920 x 1080 px (recommended)
Aspect ratio: 16:9
Framerate: 25 fps
Volume: EBU R128: – 23 LUFs
Duration: max. 30 sec.
Vast Direct
VAST: 3.0 (and earlier)
File format: MP4 (H.264). At least one MP4 file must be present in the VAST for each video creative to guarantee compatibility with different players. Other formats such as WebM may be present, but will not be used.
File weight: max. 8MB
Aspect ratio: 16:9, Example dimensions for the aspect ratio 16:9: 854 x 480 px; 1024 x 576 px; 1280 x 720 px; 1920 x 1080 px
Bitrate: VAST must contain at least one MediaFile under 2000 kbps
Framerate: up to 25 fps
Volume: EBU R128: – 23 LUFs
Duration: max. 30 sec.
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery Online advertising material
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Sound
Activation only through user interaction.
Flash
Activation only through user interaction.
SSL
All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5
- The maximum weight (according to specifications) refers to all files together in unzipped state.
- The target URL and tracking must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target=’_blank’).
- Advertising material tests must be possible locally in the browser.
- UTF-8 encoding
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
Skip Button
To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.
General information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign may be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
