Display Native Ad
The Display Native Ad blends seamlessly into editorial content, making it particularly authentic and user-friendly. It combines an image with a short, clear text message, enabling a subtle yet effective brand presence. Clear character limits and fixed layout specifications ensure that the format is always clean, legible and presented to a high standard.
General
File format: JPEG or PNG
Size: 300 x 157 px to max. 1200 x 627 px
File weight: max. 150 KB
Image
- Image ratio always 1.91:1.
- No texts or logos, no animations, no uppercase letters within the image.
- In rare cases, with certain formats and character lengths, images may be centered and slightly cropped. This affects
- the height of the image on smaller devices.
Title: max. 50 characters (including spaces)
Text: max. 150 characters (including spaces). Only uppercase letters are not permitted. Line breaks are also not permitted.
Call to Action: max. 15 characters (including spaces)
Logo (optional): Small icon in square format (Ratio 1:1, 30 x 30 px). For space reasons, the logo is not displayed for certain formats
Advertiser Name (optional): Text for company name, brand or a URL, max. 25 characters (including spaces). For space reasons, the advertiser name is not displayed for certain formats
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery Online advertising material
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Sound
Activation only through user interaction.
Flash
Activation only through user interaction.
SSL
All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5
- The maximum weight (according to specifications) refers to all files together in unzipped state.
- The target URL and tracking must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target=’_blank’).
- Advertising material tests must be possible locally in the browser.
- UTF-8 encoding
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
Skip Button
To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.
General information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign may be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
