Campaign Consulting
How to make your campaign a complete success
Goldbach Manufaktur offers you a complete solution for advertising campaigns. We support you in reducing the effort and complexity involved in planning and implementing advertising. We use data to develop tailor-made strategies that work on all relevant media channels – so that you get more out of your advertising budget and achieve better results.
For your campaign, we not only use the entire Goldbach inventory, but also additional third-party inventory from the Online, social, TV, audio, OOH, print and search categories. This means you can reach 99% of the Swiss population with us.
You benefit from these services with us
Strategy
At the beginning of a successful campaign is the media strategy, which we tailor precisely to your needs. This enables us to plan the performance of your campaign from the outset in order to achieve the greatest possible impact among the relevant target groups.
Consulting
With us, you receive independent and neutral advice during the entire implementation of the campaign – in the form of a solution tailored to individual needs. Benefit from our many years of experience and – depending on the task – additional know-how from our specialist, media and technology specialists at Goldbach and the TX Group.
Planning
In our data-based planning, market and media studies are used to increase the interaction between classic and digital advertising. With the knowledge gained in this way, we can deliver your advertising message to the desired target group at the right time and in the right place and get the greatest possible ROI for your advertising spend.
Buying
It is clear to us that we treat your media budget as if it were our own. In other words, we optimize the purchase of media and, as an independent service provider, guarantee transparency and measurability at all times. We purchase the media service in the media portfolio of all providers in the Swiss and DACH market.
Optimization
For us, performance means always getting the optimum out – for you and your campaign. To this end, we constantly analyze the campaign. In our reporting system, the campaign data from all Online channels as well as TV and radio flow together in real time and enable a complete overview in a clear dashboard. This gives us constant control over the cost and performance efficiency of your advertising spend.
Reporting
The dashboards form the basis of our comprehensive reports for all advertising formats. It goes without saying that we are always in contact with you throughout the campaign and discuss the reports. This means you always have an overview and we can make optimizations immediately. Above all, we are concerned with achieving your predefined communication and business goals and not just the pure media performance values.
What campaign goal are you pursuing?
A successful advertising campaign is not a coincidence, but the result of strategic planning. At the center of this planning are the advertising campaign goals. These goals define what the campaign should achieve – be it increasing brand awareness, generating leads, promoting product sales or changing customer perception.
Are you ready for the difference?
Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.
Regardless of whether you want to increase your sales or expand your brand awareness – our team is ready to understand your individual challenges and support you from planning to implementation.