Goldbach Crossmedia Award 2026

Goldbach Crossmedia Award 2026

Cross-media communication is essential today to reach the right target audience at the right place at the right time. It is not the number of networked media that counts, but their most sensible and effective combination.

For 22 years, the Goldbach Crossmedia Award has promoted cross-media communication in the Swiss media and advertising industry. The award recognizes outstanding cross-media campaigns that impress most through their intelligent networking, media-appropriate, and target-group-oriented implementation.

New this year! The Goldbach Crossmedia Award is once again part of m&k’s Creative Ranking – a strong signal for the importance of cross-media communication in the Swiss advertising and creative industry.

5 Reasons Why

The Goldbach Crossmedia Award is presented annually at the “Best of Swiss Web” Award Night. But why should you submit your campaign?

The expert jury includes professionals from renowned creative and media agencies, as well as advertisers. You have the opportunity for your campaign to be reviewed and evaluated by key industry players.

The “Best of Swiss Web Award,” with around 1000 guests, is one of the most important events in the Swiss web and communications industry. As a winner of the Goldbach Crossmedia Award, you will receive the accolade in front of this large audience at the “Best of Swiss Web” Award Night. Numerous industry experts are present, allowing you and your work to benefit from extensive reach.

The Goldbach Crossmedia Award offers an optimal platform to increase your media presence and attract the attention of potential clients. Many media outlets report on the awards ceremony and, in particular, on the winners. Even the shortlist nomination is communicated in the advertising industry’s trade press.

Prove to yourself and your team that your work can compete with the year’s most successful cross-media campaigns. Anticipate the award ceremony together and, as a winning team, celebrate your success.

So go ahead, submit your campaign by the deadline of January 23, 2026!

Submit now

The Call for Entries for the Goldbach Crossmedia Award 2026 is open!
We are looking for campaigns that inspire with creative ideas and achieve a unique impact across various media channels.

Submit your projects by January 23, 2026. All campaigns will be evaluated by an independent jury, consisting of professionals from creative and media agencies, as well as corporate advertisers.

The winners will be honored on April 16, 2026 at the Best of Swiss Web Award Night in THE HALL in Dübendorf.

Winners 2025

19 campaigns were submitted for the Goldbach Crossmedia Award 2025. 9 of them made it onto the shortlist. Ultimately, Arosa Tourism, in collaboration with Yoveo (Team Farmer), impressed with Switzerland’s first crowd-generated AI campaign.

Arosa makes dreams come true.

Arosa's 2024 winter campaign was Switzerland's first crowd-generated AI campaign. Dreams of perfect mountain vacations could be formulated, visualized with AI, and published on a wide variety of channels. More than 43,000 mountain dream creations and 4.3 million impressions underscored its success.

Client: Arosa Tourismus
Contractor: Yoveo (Team Farner)

Advertising so-so, interest good.

Bank Cler advertised the most boring product in the most conservative industry nationwide with a campaign that humorously combined maximum product proximity and entertainment value. Implemented differently for each channel, conceptually and formally integrated. With an effect that proves: Courageous advertising pays off.

Client: Bank Cler AG
Contractor: Neu Creative Agency

Migros as Playmobil

Migros was able to inspire Playmobil to create limited sets of various Migros departments, promoted this with a cross-media campaign, and thus realized a highly successful collection promotion that will be present in Swiss households for years to come.

Client: Migros Supermarkt AG
Contractor: Wirz Group

LXmas for you

LXmas For You – Because tiny things matter: With emotional messages, charity engagements and unique experiences, SWISS celebrated the magic of small gestures. The campaign connected people worldwide, created unforgettable moments and underscored how meaningful small acts can be.

Client: SWISS
Contractor: MSM.digital, TAMINO Productions GmbH

Interview with the winners
Congratulations to the winners of the Goldbach Crossmedia Award 2025! We asked the winners from Team Arosa Tourismus and the agency Yoveo (Team Farner) about their stumbling blocks, best moments and learnings.

Shortlist

Alinghi Red Bull Racing

Alinghi Red Bull Racing Campaign 2024
Client: Red Bull AG
Agency: phd Schweiz AG

Campaign for apprenticeships

The Apprenticeship Campaign for Gen Z
Client: login Berufsbildung AG
Agency: Webrepublic AG

The most beautiful job perspective in the world

The Most Beautiful Job Prospect in the World
Client: SBB
Agency: Farner | Team Farner

A tick better. A tick greener.

A bit better. A bit greener.
Client: SBB
Agency: Contexta AG, HAVAS Switzerland

Micasa - A space full of possibilities

Room Full of Possibilities
Client: Migros Fachmarkt AG – micasa
Agency: INGO Zürich / Ogilvy Switzerland

Ready for the third date

Ready! for Sex
Client: Federal Office of Public Health
Agency: Rod Kommunikation AG

About the Award

For 22 years, the Goldbach Crossmedia Award has promoted cross-media communication in the Swiss media and advertising industry. The award recognizes outstanding cross-media campaigns that impress most through their intelligent networking, media-appropriate, and target-group-oriented implementation. Since 2018, the Goldbach Crossmedia Award has been presented at the “Best of Swiss Web” Award Night.

Cross-media is the networking of a communication idea across various media and target individuals, leading to an in-depth, interactive experience of a brand or offer and creating added value.

Explanations:

  • It is not the number of networked media that is decisive, but their most sensible and effective networking.
  • Whether Online or offline media is not crucial, but whether the symbiosis works.
  • Cross-media is not determined by the size of the budget, but by optimal networking in terms of time and location.

In addition to Gold, Silver and Bronze awards are presented.

In addition to the main prizes, the Audience Award is presented, to give the public the opportunity to co-determine the best cross-media campaign.

The Cross-media Award recognizes campaigns that impress most through their innovative and intelligent networking, as well as media-appropriate implementation. The following criteria are applied when evaluating submitted works:

  • Creative Core Idea
  • Strategy of cross-media deployment, intelligent networking, and target-oriented media usage
  • Innovation through the use of new media, formats, technologies
  • Creative implementation, as well as media- and target-group-appropriate staging and brand language
  • Quantitative and qualitative evidence of success, as well as the effectiveness of the entire campaign
  • Overall Impression

The jury consists of specialists from creative and media agencies, as well as corporate advertisers. The members were selected by the jury president and the organizer.

The judging takes place behind closed doors. All submitted works that were published within the admission period and comply with the submission conditions will be evaluated. Fictitious and questionable cases will not be considered.

The judging process is divided into an individual preliminary judging and a joint main judging. The jury president does not have voting rights.

All campaigns conceived and developed in Switzerland and implemented in 2025 are eligible. For international campaigns, results relating to the Swiss market must be demonstrated.

REGISTRATION

Registration and campaign submission are done Online.

SUBMISSION

The application must be duly completed and submitted by the registration deadline (January 23, 2026). The following information is relevant for a proper evaluation by the jury:

  • Initial Situation/Task
  • Target Audiences and Campaign Objectives
  • Strategy and Concept of Networking (Model)
  • Creation/Implementation
  • Quantitative and qualitative evidence of success, as well as the effectiveness of the entire campaign
  • Advertising Materials Used

The submission of a case film is not mandatory, but advantageous.

The participation fee for the Goldbach Crossmedia Award is CHF 1,100.00 + 8.1% VAT. This includes two tickets for the Best of Swiss Web Award Night, each valued at CHF 290.00. Best of Swiss Web GmbH will invoice the fee after the submission deadline. All information regarding participation fees can be found here.

Are you submitting as a certified NPO?
Goldbach grants all certified non-profit organizations a discount of CHF 550.00 on the submission fees (CHF 550.00 instead of 1,100.00). To benefit from the discount, one must possess the Zewo quality seal and indicate this accordingly in the submission tool (“Submission as a certified NPO”).

Winners can personally accept their awards on April 16, 2026 at the Best of Swiss Web Award Night in THE HALL in Dübendorf.

All information must be completed bindingly for participation in the competition. All costs for the realization of a submitted project are to be borne by the participating party.

The participating party grants the organizer, for the duration and execution of the competition, all necessary rights for this purpose (trademark, copyright, design, and other protected intellectual property rights, as well as unprotected rights) on a non-exclusive, non-transferable, and royalty-free basis.

The participating party guarantees that the submitted project is free from third-party rights and that it has acquired all necessary third-party rights (copyright and other intellectual property rights). It is solely the responsibility of the participating party to comply with all applicable legal norms in the description and in connection with its project. It further guarantees that all information and statements in the submitted project are truthful. The organizer is therefore not responsible for the technically, formally, and content-wise correct reproduction or recognizability of a project; in particular, incorrect, illegible, or incomplete information in the presentation of projects does not fall within the organizer’s area of responsibility.

In the event of a breach of the conditions of participation, the participating party may be excluded from the competition, and any award may be reclaimed and revoked by the organizer. The participating party acknowledges that the jury’s decisions are binding. Legal recourse is excluded.

For all disputes arising in connection with participation in the “Goldbach Crossmedia Award 2026” competition that do not fall under the aforementioned exclusion of legal recourse, the courts in Zurich shall have jurisdiction. Swiss law is applicable.

Award Night 2025

The winners were honored on April 3, 2025, at the Best of Swiss Web Award Night in THE HALL in Dübendorf.

Here you can find all impressions of the Goldbach Crossmedia Awards 2025 and the Best of Swiss Web Award Night.

Tips & Tricks

When submitting, it is crucial that the creativity, innovation, and effectiveness of the campaign are convincingly presented. Below you will find a checklist and selected tips and tricks to best present your case. Do not forget to submit your project finally via the Online Tool by the deadline.

Remember to design your submission in a way that convinces the jury and leaves a lasting impression. The clearer and more convincing your argumentation, the higher your chances of winning the Goldbach Crossmedia Award.

Allow sufficient time for the preparation of the submission.
Involve all relevant individuals from the outset, such as clients or the media agency, to obtain all important information in a timely manner.

  • TITLE
    Choose a meaningful title for the campaign. The commissioning company and agencies are always specified together with the campaign title. Therefore, an explicit mention in the title is not necessary.
  • BRIEF DESCRIPTION
    Create a concise summary of the case that can be used for publication on the website and in the trade press.
  • INITIAL SITUATION/TASK
    Describe the initial situation and the biggest challenge of the campaign. Explain the background and context for general understanding.
  • TARGET AUDIENCE
    Which target audience was addressed by the campaign?
  • CAMPAIGN OBJECTIVES
    Which objectives were to be achieved with the campaign?
  • STRATEGY AND CONCEPT OF NETWORKING (MODEL)
    Explain the strategy and concept of media networking and why these specific channels were chosen for the campaign. A visualization for better understanding is desirable.
  • CREATION/IMPLEMENTATION
    What is the creative core idea of the work? How was it implemented? Which criteria were particularly considered during creation and implementation?
  • BUDGET
    What was the media budget (Paid Media) for the entire campaign?
  • QUANTITATIVE AND QUALITATIVE EVIDENCE OF SUCCESS, AS WELL AS THE EFFECTIVENESS OF THE ENTIRE CAMPAIGN
    Do not forget the sources! Provide a brief overview of the results and measurement criteria. Please explain what results the action led to and why the campaign is considered successful. For international campaigns, please provide results that relate to the Swiss market.
  • ADVERTISING MATERIALS USED
    Provide a brief overview of all advertising materials used.
  • CREDITS
    Please list all agencies/companies involved in the campaign that should be mentioned in the communication surrounding the Goldbach Crossmedia Award. A list of individual participants is not required.
  • FILE UPLOAD
    Please upload all campaign documents that might be relevant for the jury’s evaluation via the submission tool.Key Visual
    Submit a high-resolution key visual of the campaign in landscape format. This will be used for subsequent communication regarding the Goldbach Crossmedia Award.

    Case Film
    The submission of a case film is not mandatory, but advantageous. This provides the jury members with an overview of all relevant key facts of your campaign.

The submission should be easy to understand and comprehensible. Complex ideas should be explained clearly and simply so that the jury can understand the uniqueness and value of the campaign.

When submitting, also consider the common thread. A well-told story can emotionally engage the jury and convey your message more effectively.

Pay attention to correct spelling, as a professional appearance increases credibility.

Naturally, your campaign is very extensive, and you would ideally like to include all possible details. Nevertheless, focus on the essentials for better understanding.

Insider Tip: The jury has to review a large number of campaigns. Concise, to-the-point submissions stand out.

With the abundance of information and documents that need to be submitted, something can quickly be overlooked. Before the final submission, double-check that everything is complete.

Even if you know your own campaign inside out. It is quite possible that our jury – all experts from the media industry – will learn about the campaign for the first time during the judging. Have a third party (possibly a layperson) read through your submission.

A clean, visual presentation of the case completes the overall picture. A clear structure highlighting the most important points, along with an appealing design, also leaves a positive impression.

To ensure better understanding and to illustrate the answers more clearly, additional visualizations can be uploaded for all questions. These enhance the campaign and present your cases clearly and convincingly.

Submit on time to ensure your work is considered for the Goldbach Crossmedia Award.

Allow sufficient time and any time buffers for preparation to avoid potential last-minute stress.

Tips & tricks from the award’s jury members

Find out what the jury pays particular attention to when evaluating the submitted campaigns and how you can impress them in the following video.

Why should I submit a campaign?

There are many good reasons why you should submit a campaign for the Goldbach Crossmedia Award. The advertising professionals Christina Jaldón, Lara Jelinski, Matthew Katumba and Philipp Skrabal explain their most important arguments.

What distinguishes a cross-media campaign?

Since the introduction of the Goldbach Crossmedia Award, the concept of cross-mediality has changed enormously. Some jury members reveal what makes a successful cross-media campaign these days.

Woman with phone to ear in front of laptop.

Still have questions about the award?

We are happy to support you with any questions you may have about the award

Eliminate ambiguities and get started: The Goldbach cross-media team will be happy to help you personally so that you can fully concentrate on your submission.