OneDSP – the highest quality websites in a booking platform. Swiss media companies TX Group, Ringier, NZZ and CH Media have discontinued their joint login project (OneLog). But where one door closes, another opens: the alliance is now focusing fully on building an independent, data protection-compliant advertising ecosystem. Strategically, [...]
En 2024, l'opérateur de télécommunications Sunrise a réservé des Replay Ads dans le cadre de la campagne d'images animées « Elevator » avec Marco Odermatt et Roger Federer. Les supports publicitaires en télévision différée ont complété les canaux de la campagne, à savoir Internet, Social Media et télévision [...]
Was it a culture shock when he joined Goldbach? What were the consequences of the withdrawal of marketing from Tamedia and 20 Minuten? And how difficult was it for him when employees had to leave the company due to the reorganization? In an interview with the editors of persönlich, [...]
As part of a joint initiative by Goldbach and Mediapulse, a test has for the first time succeeded in measuring the personal net reach of online video ads and combining it with TV reach. The successful test run was carried out with the Migros own-brand campaign of Migros Supermarkt [...]
"Retail Media is no longer just a trend of the future" Retail media is currently on everyone's lips - but what exactly is behind it? For many retailers, this offers an exciting opportunity: making advertising visible directly in their own shopping world - simple, data-based and without huge technological [...]
Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media. Together they want to build a retail media ecosystem in Switzerland and offer retailers and advertisers innovative retail media solutions. The advertising marketer Goldbach and the AdTech company GoWit, which [...]
According to the latest study, the Goldbach Video Network (GVN) will continue to achieve the highest monthly reach of all video offerings surveyed in Switzerland in 2025. These results are based on the ninth representative survey on the use of the GVN, which was conducted in collaboration with Dentsu [...]
"Swiss Ad Impact is an important tool for evaluating and optimizing campaign impact" Over 80 campaigns from 42 clients from 14 sectors - since the launch of Swiss Ad Impact 18 months ago, a lot of advertising impact has been measured. And the service, which provides advertisers with a [...]
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]
