The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld and has been under the management of Thomas Spiegel since mid-September 2024. Küsnacht, 07.11.2024 - Goldbach Digital has been restructured in order to position Goldbach's digital portfolio even better in the market and [...]
From left: Michael Diehr, Senior Communication Manager EssenceMediacom; Lukas Maximilian Dittmer, Integrated Media Manager IKEA Switzerland IKEA has been using audio advertising for some time to promote products, special offers or individual stores. Many people are familiar with the commercials spoken with the unmistakable Swedish accent. In 2023, IKEA [...]
IKEA has been running audio campaigns in cooperation with Swiss Radioworld for some time now, with measurable success: thanks to radio and digital audio, the furniture store has seen a significant increase in customers and sales. Küsnacht, September 16, 2024 - Audio is booming: according to figures from the [...]
Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
Long-standing CEO Michi Frank hands over operational responsibility for the Goldbach Group to Christoph Marty. CFO Tom Gibbings takes over at Goldbach Neo. Küsnacht, April 15, 2024 - After 24 years with the Goldbach Group, including 11 years as CEO, Michi Frank has decided to hand over operational responsibility [...]
From now on, advertisers who book a campaign with Goldbach will receive a standardized advertising impact study in addition to their usual media performance reporting. The new offer is called Swiss Ad Impact. From now on, Goldbach advertisers will receive a standardized advertising impact study for their campaign in [...]
With the launch of the Replay Ads in fall 2022, the Swiss TV industry presented a real world first. Since then, advertisers in Switzerland have been able to advertise specifically on time-shifted TV and gain new target groups and additional reach. From now on, advertising on time-shifted TV is [...]
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.The merger of Clear Channel Schweiz and Neo Advertising to form Goldbach’s new out-of-home division has reached another milestone: Goldbach’s Board of Directors has decided the name for the new out-of-home division will be Goldbach [...]
