Archive: Interview

Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.

Guido Trevisan, CMO of Goldbach Group AG, sums up the situation and gives an insight into the new pricing models and the plans we have for Swiss Ad Impact.

IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.