Goldbach – Your partner for Advertising marketing

What sets us apart?
The OPTIMAL combination of Reach, technology and expertise.

Our portfolio is as diverse as your target groups. Whether it’s TV with a wide Reach, concise Out-of-Home Advertising, touching Audio or precise Online marketing. We create brand experiences that remain in the memory.

Our team of experienced specialists accompanies you every step of the way in your Advertising campaign. We help you achieve your goals, develop tailor-made strategies and use intelligent, data-driven solutions to ensure that your Advertising reaches where it has the greatest impact. For us, it’s not just about short-term success, but your sustainable growth.

Corporate structure of Goldbach

The foundation of today’s Advertising marketer Goldbach was laid in 1983 with the founding of IP Multimedia, a company that initially operated its own Radio and TV stations such as Hitradio Z (later Energy Zürich). With the rise of private TV in the late 1980s, Goldbach seized the opportunity and introduced the first Swiss Advertising windows on foreign channels such as RTL in 1993.

Through mergers, acquisitions and the sale of Advertising inventory in the DACH region, Goldbach continued to develop. Previous engagements in the media and content sector – for example at Radio Energy or TV projects – were abandoned over the years in order to concentrate fully on Advertising marketing.

A milestone was the sale to Tamedia in 2018 (today: TX Group). With the later acquisitions of Neo Advertising and Clear Channel Switzerland, Goldbach also grew in the area of Out-of-Home Advertising.

Over time, Goldbach has developed into one of the most important marketers in Switzerland and today operates in the areas of TV (Goldbach Media), Online (Goldbach Audience/Splicky), Audio (Swiss Radioworld) and Out-of-Home Advertising (Goldbach Neo).

Goldbach Group

CEO: Christoph Marty

Goldbach Media
TV Advertising

CEO: Alexander Duphorn

  • > 40 TV channels (including 20 TV channels with Replay Ads), Digital TV Network with over 40 digital TV platforms with single site streaming and CTV offerings
  • 76% of the bookable GRPs (of all TV bookable slots for 15-49 year olds) for the whole of Switzerland

Great emotions and high Reach, with the highest Advertising impact thanks to moving images

Goldbach Neo
Out-of-Home Advertising

CEO: Tom Gibbins

  • Around 25,000 analogue and digital Out-of-Home Advertising spaces in urban areas and at premium locations.
  • High acceptance, rapid Reach development, planning specifically according to time, weather and location.

Goldbach Digital
Online & Audio Advertising

CEO: Tom Spiegel

Goldbach Digital is made up of Goldbach Audience and Swiss Radioworld.

Swiss Radioworld – Audio Advertising
Managing Director: Ralf Brachart

  • > 50 Radio stations, live & web channels, streaming services and podcast> 80% of all Swiss people/day
  • Increase in sales and stronger emotional connection to a brand thanks to Audio

Goldbach Audience – Online Advertising
Managing Director: Stephan Wagner

  • > 55 exclusive publishers,
    > 350 Premium Websites for Video, Display, Native
    and Smart TV Ads KPI-driven Network marketing
  • > 1.5 billion Ad Impressions/month
  • Exact performance record, highest quality: Digital AdTrust
Woman on laptop with headphones engrossed in conversation

You would like to know more about us

We are happy to answer your questions

Would you like to know more about us, or do you have any questions about Advertising? Then simply contact us.