Programmatic Advertising
Programmatic Advertising – Reach all of Switzerland with just one Deal ID
Our entire digital advertising inventory is available for both classic and Programmatic purchasing. With a Reach of over >90%, Goldbach is the largest Ad Exchange in Switzerland.
Via the open marketplace (OpenRTB), advertisers have the option of booking individual websites such as tagesanzeiger.ch, 20minuten.ch, cineman.ch, etc., as well as the Goldbach Network Programmatically.
Further placements such as individual categories of the pages “News”, “Sport”, “Business” etc. or our high-quality 1st Party Audience Targetings can be obtained via so-called Private Deals.
Technology
“Waterfalls in the advertising setup” are a thing of the past. By using header bidding, we place our technologies on the same level and can therefore offer our inventory simultaneously on various marketplaces, e.g. Google Ad Exchange (AdX) and Xandr.
Advertising restrictions
Audio autoplay advertising material / Expandable Ads / Illegal advertising and advertising that violates Swiss laws / Provocative or suggestive images / Religious or spiritual advertising / Highly animated, flashing, flickering advertising material, etc. / Surveys / Use of the logo or brand name of our publishers without prior written consent
Code of Conduct
Goldbach is committed to greater transparency and quality in the Programmatic advertising market. That is why we were one of the first to sign the Code of Conduct Programmatic Advertising of IAB Switzerland. Together with other agencies, advertisers and providers, we are strengthening trust in Programmatic Advertising.
