Consulting & Crossmedia
How to make your campaign a complete success
Goldbach Manufaktur offers you a complete solution for Advertising campaigns. We support you in reducing the effort and complexity involved in planning and implementing Advertising. We use data to develop tailor-made strategies that work across all relevant media channels – so that you get more out of your Advertising budget and achieve better results.
For your campaign, we not only use the entire Goldbach inventory, but also additional third-party inventory from the Online, Social, TV, Audio, Out of Home, Print and Search categories. This means you can reach 99% of the Swiss population with us.
You benefit from these services with us
We are at your side every step of your planning – from strategy to implementation to reporting.
Strategy
At the beginning of a successful campaign is the media strategy, which we tailor precisely to your needs. This enables us to plan the Media performance of your campaign from the outset in order to achieve the greatest possible impact on the relevant Target groups.
Consulting
With us, you receive independent and neutral advice during the entire implementation of the campaign – in the form of a solution tailored to individual needs. Benefit from our many years of experience and – depending on the task – additional know-how from our specialist, media and technology specialists at Goldbach and the TX Group.
Planning
In our data-based planning, market and media studies are used to increase the interaction between classic and digital Advertising. With the knowledge gained in this way, we can deliver your advertising message to the desired Target group at the right time and in the right place and get the greatest possible ROI for your advertising spendings.
Buying
For us, it is clear that we treat your media budget as if it were our own. In other words, we optimize the purchase of media and, as an independent service provider, guarantee transparency and measurability at all times. We purchase the Medialeistung in the media portfolio of all providers in the Swiss and DACH market.
Optimization
For us, performance means always getting the best out of it – for you and your campaign. To this end, we constantly analyze the campaign. Our reporting system incorporates campaign data from all online channels, as well as TV and Radio where possible. This gives us constant control over the cost and performance efficiency of your advertising spend.
Reporting
The dashboards form the basis of our comprehensive reports for all advertising formats. It goes without saying that we are always in contact with you throughout the campaign and discuss the reports. This way you always have an overview and we can make optimizations immediately. Above all, we are concerned with achieving your predefined communication and business goals and not just the pure Medialeistung values.
Our channel diversity for your Advertising success
Goldbach Manufaktur plans your campaigns across all Advertising channels, enabling us to deliver your message to your target group as efficiently as possible.
TV
Reach your audience with TV Advertising: It quickly builds awareness and brings your message to the big screens – emotional, attention-grabbing and brand-safe.
Out of Home
Be unmissable with outdoor Advertising: It reaches people on the move, ensures high visibility at top locations and anchors your brand sustainably in everyday life.
Online
Maximize your impact with digital Advertising: It places your message where your target group is online – with precise targeting, measurable performance and scalable Reach.
Audio
Use audio Advertising: It reaches your target group directly in their ear – ideal for proximity, recognition and strong recall values, at home and on the move.
Rely on print Advertising: It creates trust, has a high-quality effect and anchors messages sustainably – with high credibility and long dwell time.
Gaming
Place your brand in the dynamic gaming environment: They create attention in moments of high concentration – immersive, modern and particularly effective with engaged communities.
Social Media
Build awareness with social media Advertising: It reaches your audience where they are every day – quickly, activating and with strong formats for interaction.
Cinema
Showcase your brand on a grand scale with cinema Advertising: It has an emotional and impressive effect because your spot is experienced in the cinema with maximum attention and without distraction.
What campaign goal are you pursuing?
A successful advertising campaign is not a coincidence, but the result of strategic planning. At the heart of this planning are the advertising campaign goals. These goals define what the campaign should achieve – be it increasing brand awareness, generating leads, promoting product sales, or changing customer perception.
Are you ready for the difference?
Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.
Regardless of whether you want to increase your sales or expand your brand awareness, our team is ready to understand your individual challenges and accompany you from planning to implementation.