Frequently asked questions about Advertising
Your questions, our answers
Do you have questions about the diverse Advertising opportunities at Goldbach, our products, or specific processes? We understand that well. The media landscape is complex and constantly raises new questions.
That’s precisely why we’ve compiled the most common concerns and our answers for you here. Our goal is to provide you with the information you’re looking for quickly, clearly, and easily. Whether you’re already an Advertising professional or new to the field, you’ll find what you need to know here.
Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.
You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.
TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.
Yes, Goldbach actively supports you in the conception and production of your CutIns. Alternatively, we recommend suitable partner companies to ensure that your special advertising format meets all technical requirements and your communication goals are optimally achieved. See presentation “Productions by Goldbach”.
Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.
Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.
Goldbach offers a range of special forms of advertising in the TV sector: CutIns, Split-Screens, Sponsorings, Branded Content, Special placements, Replay Ads, Influencer Spot and other innovative advertising formats.
The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.
Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.
Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.
A convincing creative concept is essential for the success of your TV advertising campaign. Therefore, we recommend close cooperation with a professional production company to optimally stage your message. Also, note that your spot must meet specific technical requirements so that it can be broadcast smoothly on our TV channels.
Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.
With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.
The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.
The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.
The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.
To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.
You can find all the important information about booking a TV commercial here.
A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.
TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.
The costs for TV advertising in Switzerland are individual and depend heavily on factors such as the broadcasting environment, the reach of the target group, or the length of the spot. Goldbach offers you tailor-made and transparent solutions to achieve the greatest possible advertising success for your specific budget. Contact our experts so that we can plan your optimal TV strategy together and achieve your communication goals.
In Goldbach’s diverse TV Portfolio, you are guaranteed to find the right channel in Switzerland and neighboring countries. Use our wide selection to effectively place your Advertising message and achieve your marketing goals. You can find the current channel overview on our website.
- Planning based on net Reach for any Target group is possible
- Replay Ads campaigns can be planned directly in EvoAd
- Advertising formats, channels, duration, Target group, frequency capping per day, children’s genre
- Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or combined)
Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.
With EvoAd, the market-compliant analysis tool for Replay Ads.
These KPIs can be evaluated:
- GRP, net reach, OTS, etc.
- Aggregation to hourly reach
- Accumulations within Replay Ads
- Accumulations of linear TV and Replay Ads
- Any TV target groups can be evaluated
- Short lead times: The campaign can start in just a few days.
- Regional targeting in national TV, soon also possible with Video Ads.
- Your message gets across – completely!
Only a 100% Completed View is charged - High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
- Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
- A frequency capping can be deposited on request.
Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.
All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.
Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.
Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.
Targeted delivery: fewer scattering losses.
Less advertising blindness, as the user actively starts the playback.
Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
Plannability: Part of modern, data-based TV campaigns.
In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.
Start Ad: Displayed directly at the start of a broadcast – ideal for strong brand messages and high attention.
Fast Forward Ad: Appears when fast-forwarding – perfect for short promotions or product-related information, as they cannot be skipped.
Pause Ad: Displayed when viewers pause – ideal for effective visualization in combination with an interactive element such as a QR code. Also possible for regional campaigns in the SME sector as well as for regionalized content of campaigns throughout German-speaking Switzerland.
Start Ad – Short commercial at the start of time-shifted TV viewing.
Pause Ad – Advertising when pausing live programming, time-shifted TV viewing and recorded content.
Fast Forward Ad – Short advertising block when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.
- Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
- Thanks to Replay Ads, additional Reach can be generated.
- For the first time, there is the possibility of regional broadcasting on television.
- Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.
- Data quality: Success depends on the availability and accuracy of the data.
- Creative adaptation: Content must be optimized for different screen sizes and contexts.
- Technical compatibility: Platforms and screens must be compatible.
- Large brands: For data-driven campaigns with high Reach.
- Local businesses: For the targeted approach of target groups in certain regions.
- E-commerce and Retail: To strengthen actions that take place online or in stores.
Payment is often based on:
- CPM (Cost per Mille): Cost per 1000 impressions.
- Spot Duration: Depending on the number and length of spots played.
- Demographic data: Age groups, gender, interests.
- Location data: Traffic data, pedestrian frequencies.
- Real-time data: Weather, events, time of day, news.
- Advertisers use a Demand Side Platform (DSP) to select advertising spaces.
- The platform displays available digital screens and locations.
- Content is played out automatically based on predefined rules, such as time, weather, or target group data.
- Splicky, a 100% subsidiary of Goldbach, is the leading DooH DSP in Switzerland. We would be happy to advise you.
- Automation: Bookings are made via a platform, not manually.
- Flexibility: Campaigns can be adjusted in real time.
- Data-driven delivery: Advertising is delivered based on target audience data, weather conditions, or events.
Programmatic DOOH is the automated booking, planning, and delivery of digital out-of-home advertising via a platform. Content is targeted based on data such as location, time, or target group characteristics.
The production costs for videos or animations depend on the complexity. Simple animations start at a few hundred Swiss francs, while complex productions can cost several thousand Swiss francs.
- QR codes: Direct tracking of interactions.
- Discount codes or special landing pages: Customers can take advantage of targeted promotions.
- Brand awareness: Measurable via surveys or social media.
- Individual market research: Tailored surveys on selected campaigns
- Combination with online advertising: Analyze the increase in website traffic during the campaign.
- Large brands: For image campaigns or new products.
- Regional companies: Reach local target groups.
- Event organizers: To promote events in specific areas.
Digital out-of-home advertising (DOOH) is extremely flexible:
- Content can be adapted to specific times of day or weather conditions.
- Short-term changes or additions (e.g., promotions) are possible.
- Targeted placement in defined geographic zones.
The costs vary depending on the location, duration, screen size, and frequency of the ad. Local displays are cheaper, while premium locations such as shopping streets are significantly more expensive.
DOOH stands for “Digital Out-of-Home” and refers to screens and displays that are used for advertising purposes in public spaces. These include locations such as shopping centres, busy streets and airports.
Yes, especially for local businesses! Billboards are a cost-effective way to gain targeted regional exposure. They are excellent for highlighting offers, openings, or events, and can have a direct impact on the local clientele.
The font size should be chosen so that the text is legible even from a greater distance (3 to 10 meters or more). As a rule of thumb, important messages or titles should be at least 10 cm high so that they stand out from afar.
Success can be measured through several methods:
- QR codes: Direct tracking of interactions.
- Discount codes or special landing pages: Customers can take advantage of targeted promotions.
- Brand awareness: Measurable via surveys or social media.
- Individual market research: Tailored surveys on selected campaigns
- Combination with online advertising: Analyze the increase in website traffic during the campaign.
Posters are particularly effective for mobile target groups, such as commuters, travelers, or customers in shopping areas. They primarily appeal to people in a specific geographic area and are ideal for local, regional, or national campaigns.
Posters can be placed in public spaces, bus and tram stops, streets, parking garages, or in shopping centers. The exact selection depends on where your target group is located. Transportation hubs, downtown areas, and busy shopping streets are particularly popular.
Most campaigns run for one to four weeks, as this is sufficient to generate attention and anchor the message. For long-term goals or permanent Advertising, posters can also be placed for months, depending on the budget and strategy.
The costs depend on various factors, such as location, size, campaign duration, and the number of billboards. A single billboard in a local environment is much cheaper than in high-traffic areas such as city centers.
Yes, outdoor advertising is possible even with small budgets. Local poster campaigns or selected DOOH screens in the area can achieve a high impact cost-effectively. Providers often offer flexible packages that are specifically tailored to small businesses.
The location depends on the target group:
- City centers: For high reach and brand awareness.
- Commuter zones: Train stations or bus stops reach working professionals.
- Shopping centers: Ideal for consumers with purchasing intent.
- Special zones: Near points of interest such as gyms or universities
Typical durations are one to four weeks, depending on the campaign’s objective. Digital OOH Advertising allows for more flexible timeframes, such as daily or hourly placements.
Success can be measured using the following methods:
QR codes: Direct tracking of interactions.
Discount codes or special landing pages: Customers can specifically perceive promotions.
Brand awareness: Measurable via surveys or social media.
Individual market research: Tailored surveys on selected campaigns
Combination with online advertising: Analyze the increase in website traffic during the campaign.
- Impressions: Number of people who saw the ad.
- Engagement: Interactions such as QR code scans or app downloads.
- Online Integration: Increase in website traffic or sales during the campaign.
Digital audio advertising includes commercials delivered via digital audio channels such as streaming services (e.g., Soundcloud), podcasts, and online radio. This form of advertising enables targeted and personalized engagement with listeners.
Continuous optimization is the key to the success of your Video campaigns. With the right adjustments, you can maximize the impact of your ads and achieve your marketing goals even more efficiently.
Continuous optimization is the key to the success of your Video campaigns. With the right adjustments, you can maximize the impact of your ads and achieve your marketing goals even more efficiently.
- Attention-grabbing start: The first few seconds are crucial. Captivate viewers from the start with a clear message or a surprising element.
- Mobile First: Remember that many Videos are viewed on mobile devices. Optimize your content for vertical viewing and make sure it is understandable even without sound (e.g. through subtitles).
- Clear Call-to-Action (CTA): Tell users what to do next. A clearly worded CTA at the end of your Video significantly increases the interaction rate.
- A/B Testing: Test different versions of your Videos to find out which messages, images and calls to action resonate best with your target group.
- Regular Analysis: Check the performance of your campaigns regularly and adjust your strategy based on the insights gained.
The advantages for you at a glance:
- High attention: Moving image content achieves significantly higher attention than static Advertising Formats.
- Strong storytelling: Videos allow you to tell stories and authentically convey your brand values.
- Precise targeting: You can precisely target your Video campaigns to the target groups relevant to you, thus minimizing wastage.
- Measurable success: The performance of your Video Ads is measurable in detail, which enables you to continuously optimize.
In a world dominated by visual stimuli, online videos are no longer just an option, but a crucial component of any successful advertising strategy. They offer you the unique opportunity to convey your message emotionally and memorably through the combination of image, sound, and motion. With video advertising, you capture the attention of your target group, awaken needs, and create a lasting connection to your brand.
The great advantage of digital advertising lies in its measurability. You don’t invest blindly, but can track and evaluate the success of your Display campaign based on clear key performance indicators (KPIs).
- Impressions (Ad Impressions): This number indicates how often your advertising material was displayed on the screens of the target group.
- Clicks: The number of users who actively clicked on your Advertising to learn more.
- Click-Through-Rate (CTR): The click-through rate shows the ratio between impressions and clicks. It is an important indicator of how appealing your Advertising is to the target group.
- Conversions: A conversion is a target action defined by you, for example a purchase, a subscription to the Newsletter or a download. It measures the direct contribution of your campaign to business success.
We understand that every company has individual budget requirements. That’s why we work closely with you to develop a campaign that is not only effective, but also cost-efficient. By flexibly adapting the media selection and optimising the campaign strategy, we ensure that you achieve the best results within your budget.
Yes, our platform enables you to track the impact of your campaign in real time. We provide access to detailed performance data and analytics, allowing you to make adjustments and continuously improve the effectiveness of your advertising efforts. This transparent reporting helps you make informed decisions and maximize the ROI of your campaigns.
The time it takes to see initial results can vary, but initial improvements are often visible within a few weeks of the campaign launch. The full effect of a comprehensively optimized campaign usually appears after a few months, depending on factors such as campaign scope and market conditions.
Analyzing your target group is crucial to effectively increase the willingness to buy. We use detailed data about the behavior and preferences of your potential customers to develop tailor-made advertising messages that resonate and encourage action. By understanding the specific needs and interests of your target group, we can create campaigns that not only attract attention, but also drive sales.
Goldbach Manufaktur uses advanced media strategies to increase your brand awareness. Through targeted placement of your advertising in high-quality media channels and campaign optimization, we achieve high visibility among your target group. We constantly analyze market trends and adapt our strategies to ensure that your brand is always at the forefront and perceived positively.
To keep our traffic-boosting strategies current and effective, we stay up to date with the latest media technologies and trends. We regularly evaluate new tools and methods to ensure that our campaigns achieve the best possible results and can respond quickly to changes in consumer behaviour.
An increase in website traffic can significantly impact your business by increasing the number of potential customers who become aware of your products or services. This typically leads to an increase in leads and sales, improves brand awareness, and strengthens your company’s overall presence in the market.
We use a number of metrics to measure the success of our traffic increase strategies, including click-through rate (CTR), visitor numbers, time spent on the page, and conversion rate. This data provides us with valuable insights into the effectiveness of the campaigns and enables us to make constant improvements.
Yes, our media strategies are flexible and adapted to seasonal fluctuations and specific market conditions. We optimize your campaigns accordingly to maximize visibility during peak periods and strengthen engagement during quieter times. This dynamic adjustment helps to optimize traffic all year round.
Goldbach Manufaktur ensures that sales increase campaigns are cost-effective by carefully selecting the media channels that offer the best value for money and have a high target group affinity. We are constantly optimising the campaigns to minimise the cost per conversion while maximising the Reach and effectiveness.
Content plays a crucial role in lead generation by providing valuable information that attracts and engages potential customers. At Goldbach Manufaktur, we create targeted content designed to generate interest and build trust, increasing the likelihood of visitors becoming leads.
The speed at which you see an increase in leads depends on various factors, including the type of campaign, the target market, and the specific strategies used. However, in many cases, our clients can observe a significant increase in lead activity within the first few weeks of launching a campaign.
Yes, with Goldbach Manufaktur, you can create targeted campaigns that are geared towards different segments of your target group. By using detailed data segmentation, we can develop tailor-made messages that are specifically tailored to the needs and interests of each segment in order to maximise the response rate and conversion.
The response to lead generation campaigns is measured through various metrics, including the number of responses, the quality of interactions, and the resulting conversion rates. We also use A/B testing and other comparative analyses to evaluate the effectiveness of different approaches and refine the campaigns accordingly.
At Goldbach Manufaktur, we qualify leads through a combination of lead scoring and advanced analysis methods. We evaluate leads based on their engagement and interaction with your Advertising, which helps us identify those who are most likely to convert. This targeted approach ensures that we deliver high-quality leads that show genuine interest in your offers.
Goldbach Manufaktur integrates cross-channel strategies by combining the strengths of various communication channels to create a coherent and comprehensive user experience. These approaches enable us to engage customers seamlessly across different platforms and increase conversion opportunities through consistent and targeted interactions.
Yes, our sales increase campaigns can be adjusted at short notice to react to changing market conditions. This includes adjusting advertising budgets, switching to more effective channels, and modifying the messaging to maintain relevance and resonance in a dynamic market environment.
You can maximise the ROI of your sales increase campaigns by regularly analysing performance and making quick adjustments to respond to market changes and customer feedback. We will help you increase the effectiveness of your campaigns through continuous analysis and fine-tuned adjustments.
To increase the conversion rate, we use a combination of targeted retargeting, personalized advertising messages, and continuous optimization strategies. These techniques are designed to encourage engagement and guide potential customers through the buying process, with a focus on supporting their purchasing decisions.
Goldbach Manufaktur ensures that sales increase campaigns are cost-effective by carefully selecting the media channels that offer the best value for money and have a high target group affinity. We are constantly optimising the campaigns to minimise the cost per conversion while maximising the Reach and effectiveness.
Are there any questions left?
We are happy to answer any further questions you may have.
Is your question not included? No problem. Our team of experts will be happy to help you personally.