Addressable TV
Advertising on the Big Screen, reimagined
With Addressable TV, we enable you to deliver Advertising on the big screen outside of the standard Advertising blocks in linear TV, without complex spot production. Thanks to diverse targeting options, the creatively designed Display Ads are played out exactly to your desired Target group, completely independent of the television manufacturer’s model.
Addressable TV is also ideally suited as an extension of your existing TV spot.
THE DISPLAY AD IN THE ADDRESSABLE TV ENVIRONMENT
The Switch In XXL is our exclusive Display Format in the Addressable TV area. It enables you to blend highly attentive, large-scale Advertising directly into the running linear TV program without the need for a classic commercial. With this Format, you can score with an unmissable presence on the Big Screen
Tariff for THE SWITCH IN XXXL IN Addressable TV
| Adressable TV | Länge/Grösse | CPM Netzwerke D-CH, I-CH | CPM Netzwerke F-CH | CPM Best of Channels | Bemerkung |
|---|---|---|---|---|---|
| Switch in XXL | JPG / GIF | 150 | 150 | 155 | Mindestbuchungsvolumen: 5'000.- (CHF, n2), IO only |
Reach the right Target groups with Addressable TV
We understand that the right environment is crucial for the success of your Display campaign. That’s why we curate a selection of high-Reach and high-quality environments.
