Connected TV Network
CTV Advertising reaches, convinces and activates!
Connected TV (CTV) is a term that refers to televisions that are connected to the Internet. These devices allow users to stream Video content from various sources, including streaming services, as well as live TV channels and Video-on-Demand providers.
CTV spots at Goldbach are moving image placements on IP-TV channels and Smart Apps.
Ad Stitching, i.e. Dynamic Ad Insertion and Dynamic Ad Substitution, plays a major role in CTV. Dynamic Ad Insertion (DAI) inserts an Ad (PreRoll/MidRoll/PostRoll) before, during or after the content, which can also be a standard TV spot, for example. The Video streams are filled with the Ads by an ad server. If the PreRoll is delayed and not delivered directly at the start of the content, this is referred to as a delayed PreRoll. Dynamic Ad Substitution (DAS) replaces the TV Advertising spot in a simulcast Internet Video stream. Dynamic Ad Substitution spots improve the linear viewing experience through more relevant and targeted TV Advertising.
CONNECTED TV AS AN ADVERTISING FORMAT
Would you like to use the impact of Connected TV (CTV) for your next campaign? With us, you can bring your Advertising as a high-quality Instream placement into our Connected TV Network. This means: Your Video Ad will be played out before, during or after the streamed content – in a premium environment with guaranteed visibility.
If you would like to know how to optimally design your Video ad for this Format, you will find all the relevant information and technical details directly below in the specifications for the Connected TV (Instream) Advertising Format.
RATE FOR YOUR ADS in the Goldbach CONNECTED TV Network
| Connected TV Network | Länge/Grösse | CPM Netzwerke D-CH, I-CH | CPM Netzwerke F-CH | CPM Best of Channels |
|---|---|---|---|---|
| InStream | max. 30 Sek. | 80 | 90 | 95 |
| Connected TV Network | Länge / Grösse | CPCV DE / IT | CPCV DE / IT inkl. Targeting | CPCV FR | CPCV FR inkl. Targeting |
|---|---|---|---|---|---|
| Instream | 6 Sek. | 0.056 | 0.066 | 0.066 | 0.085 |
| 7-12 Sek. | 0.090 | 0.100 | 0.100 | 0.130 | |
| 13-20 Sek. | 0.112 | 0.122 | 0.122 | 0.150 | |
| 21-30 Sek. | 0.129 | 0.139 | 0.139 | 0.170 |
REACH YOUR target groups WITH THE RIGHT ENVIRONMENT IN Goldbach CONNECTED TV
We understand that the right environment is crucial to the success of your CTV campaign. That’s why we curate a selection of high-reach and high-quality environments.
