Focus on content: Unlike Data Targeting, this does not directly address target groups, but specifically selects editorial content.

Choose your topic: You can select various Contextual Segments to place your campaign. Alternatively, you can have your own, tailor-made segments created that precisely meet your requirements.

Relevant placement: By identifying relevant content based on defined search terms, your Advertising is precisely placed where it works best. This creates a more pleasant and relevant Advertising experience for users.