DEMOGRAPHIC Targeting

PRECISE TARGETING BY AGE AND GENDER

With our demographic targeting, you can harness the power of precise data to target your campaigns specifically by age and gender. This is how you maximize your advertising efficiency!

  • Well-founded basis: We use high-quality first-party data from our own network and trusted sources. These enable you to reliably segment users into relevant age groups and by gender.

  • Increase relevance: Use tailored content to address only the target groups for whom your product or service is actually relevant. A product for young adults will not reach pensioners, thus minimizing wastage.

  • Personalized impact: Adapt the tonality, imagery and product highlights optimally to the demographic needs of your target group – for maximum advertising impact and a higher conversion probability.

Rely on demographic targeting to make your campaigns more efficient, relevant and therefore more successful.

  • Age 18+

  • Age 18-24

  • Age 25-34

  • Age 35-44

  • Age 45-54

  • Age 55-64

  • Age 65+

  • Female

  • Male

Data & Targeting

Imagine your advertising message reaching exactly the people for whom it was created. With our comprehensive Data Targeting options, that’s exactly what becomes a reality.

Advertising guidelines and conditions

Advertising guidelines define which content, formats and practices are permitted in Online advertising.

Advertising material delivery

You can find information on production and delivery here – from technical requirements to deadlines and costs.

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For a successful Online Advertising campaign

We support you in planning your Advertising campaign.

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.