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RTL

RTL is the leading German private broadcaster and stands for a wide variety of programs, first-class journalism and great emotions. The program ranges from shows, series & films to live sports, news and reality formats. RTL appeals to a broad audience and focuses on proximity, topicality and quality.

  • long-lasting program brands

  • Diverse entertainment

  • Reliable journalism

  • Inspiring sporting events

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), GS, various target groups incl. guests, RTL_CH, 2024, Mon-Sun 24h, People 3+: Age structure and Gender breakdown, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on RTL last year.

FormatRt-TMA-%Aff (Rt)
Clark Final Fight - Stefan Raab vs. Regina Halmich131.36234.8138
Ich bin ein Star 17 - holt mich hier raus67.04518.896
Ich bin ein Star - Showdown der Dschungel-Legenden60.63320.7113
Das Sommerhaus der Stars - Kampf der Promipaare50.91214.4112
Gute Zeiten, schlechte Zeiten48.88421.3109
Ninja Warrior Germany45.57815.8101
Das Supertalent42.69913.367
Deutschland sucht den Superstar38.50211.267
Let's Dance36.44312.966
Wer wird Millionär34.39614.065

Source: Mediapulse TV Data (TV Analytics), GS, People 3+ incl. guests,RTL_CH, 2024, Mon-Sun 24h, Rt-T, MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether classic TV Advertising spot or special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities on RTL now.

Network
  • Ad bumper move / ID Spot

  • Basic and Reminder SingleSpot

  • Billboard sponsorship

  • Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • SingleSplit

  • SingleSpot

  • Start Ad

  • TV spot

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.