SAT.1

Die Coaches buzzern für "The Voice Kids" 2026

©Seven.One Entertainment Group

There is still much to see

SAT.1

SAT.1 stands for modern family entertainment that touches the heart. The channel is inspired by real life and real people in its long-standing, successful brands. Programs of social relevance take place here as well as rousing reality formats, romantic evening series and big show hits.

  • Primetime shows for the whole family

  • Cooking and baking formats

  • In-house produced fiction and top feature films

  • Swiss in-house productions

Channel group

Seven.One Entertainment Group

Core target group

People aged 15-59

Gender breakdown

Women 65% | Men 35%

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), GS, various target groups incl. guests, SAT.1_CH, 2024, Mon-Sun 24h, People 3+: Age structure and Gender breakdown, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on SAT.1 last year.

FormatRt-TMA-%Aff (Rt)
The Voice Kids43.77013.798
The Voice of Germany41.56214.083
Das 1% Quiz - Wie clever ist Deutschland?35.47810.3120
Selbst ist die Braut34.5718.0114
Independence Day34.49312.1160
Das grosse Backen34.25213.198
Top Gun: Maverick33.76215.5117
The Taste33.70613.9113
Hochzeit auf den ersten Blick33.22111.0101
Dungeons & Dragons: Ehre unter Dieben33.0258.6132

Source: Mediapulse TV Data (TV Analytics), GS, People 3+ incl. guests, SAT.1_CH, 2024, Mon-Sun 24h, Rt-T, MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether classic TV Advertising spot or special Advertising format – together we will find the ideal stage for your brand. Let yourself be inspired and discover the best Advertising opportunities on SAT.1 now.

Network

    • Ad bumper move / ID Spot

    • Basic and Reminder SingleSpot

    • Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • SingleSpot

    • Start Ad

    • StationTipp

    • TV spot

    Woman with phone to ear in front of laptop.

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.