TF1

©Groupe TF1

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TF1

Depending on the Target group, TF1 is the private channel with the greatest Reach in Western Switzerland. Here you will find the most spectacular event highlights, the latest news and live broadcasts. The program shines with high-quality in-house productions, international hit series, gripping reality formats and the latest blockbusters. Top-level entertainment for the whole family and all relevant viewer groups.

  • Spectacular TV events and the best prime-time shows

  • Top-current news and in-depth reports

  • The latest hit series from France and the USA

  • Blockbusters and exclusive, successful in-house productions

Channel group

Groupe TF1

Core target group

People 25-49 years

Gender breakdown

Women 61% | Men 39%

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), GS, various target groups incl. guests, TF1_CH, 2024, Mon-Sun 24h, People 3+: Age structure and Gender breakdown, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on TF1 last year.

FormatRt-TMA-%Aff (Rt)
Les aventuriers de Koh-Lanta: Les chasseurs d'immunité63.15335.8114
Restos du Coeur - Les Enfoirés 2024: On a 35 ans53.99043.670
Les aventuriers de Koh-Lanta: La tribu maudite44.16539.299
The Voice - La plus belle voix42.45331.070
Star Academy41.96338.673
Danse avec les stars41.88236.382
Maison de retraite31.66325.956
Avatar: La voie de l'eau30.44027.488
Football: UEFA euro 2024 (suite)28.61024.187
Foot: Ligue des champions, finale27.98925.972

Source: Mediapulse TV Data (TV Analytics), FS, People 3+ incl. guests, TF1_CH, 2024, Mon-Sun 24h, Rt-T, MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV commercial or a special advertising format – together we will find the ideal stage for your brand. Let yourself be inspired and discover the best advertising opportunities on TF1 now.

Network

    • Basic and Reminder SingleSpot

    • Corner placement in the advertising block TV Spot

    • TV spot

    Woman with phone to ear in front of laptop.

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.