This year, 19 nominees with their diverse campaigns hoped to win the Goldbach Crossmedia Award at this year’s Best of Swiss Web. Arosa Tourism, together with Yoveo (Team Farner), was ultimately able to prevail with Switzerland’s first crowd-generated AI campaign «Arosa macht Träume wahr».

With a multichannel strategy, coupled with artificial intelligence, creativity and community engagement, Yoveo (Team Farner) and Arosa Tourism won the Goldbach Crossmedia Award 2025 at today’s Award Night.

The idea behind the winning campaign: The Swiss population was called upon to formulate their personal dream of a perfect vacation in the mountains. With the help of artificial intelligence, over 43,000 of these submitted dreams were visualized. In a further step, a wide variety of Advertising subjects were prepared in a channel-optimized manner and presented cross-media – on social media, as TV spots and on gondolas, public transport buses, limited-edition stamps and bath towels.

In keeping with the brand promise «Arosa macht Träume wahr», numerous submissions were ultimately not only visualized, but also realized. The well-known tourism destination gave away wellness weekends or après-ski experiences among all participants. Ultimately, this co-creation approach not only led to a wide range of Advertising opportunities, but also gave the campaign authenticity and created a collective experience.

In addition to the winning campaign, the second and third place winners were also awarded prizes at the event location THE HALL: Silver went to «Werbung naja, Zins gut» from Bank Cler AG and Neu Creative Agency. The case «Die Migros als Playmobil» from Wirz Group and Migros Supermarkt AG was pleased to receive bronze. The SWISS campaign LXmas For You by MSM.digital & TAMINO Productions secured the audience Award again this year.

Further information on the winners and shortlisted nominees can be found here.