Archive: Targeting

Radio Advertising uses, for example, the weather conditions to convey Advertising messages that match the temporal or situational context.

Goldbach and Decentriq have been offering cookieless targeting solutions since 2022. We asked experts on both sides a few questions.

Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.

SMG Swiss Marketplace Group AG has recently started using Goldbach's own Data management platform (DMP) “Farcaster”.

Goldbach implements one of the first Data onboarding solutions in Switzerland. This allows advertisers to efficiently access relevant target groups.