Frequently asked questions about TV Advertising

Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

Yes, Goldbach actively supports you in the conception and production of your CutIns. Alternatively, we recommend suitable partner companies to ensure that your special advertising format meets all technical requirements and your communication goals are optimally achieved. See presentation “Productions by Goldbach”.

Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

Goldbach offers a range of special forms of advertising in the TV sector: CutIns, Split-Screens, Sponsorings, Branded Content, Special placements, Replay Ads, Influencer Spot and other innovative advertising formats.

The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.

Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

A convincing creative concept is essential for the success of your TV advertising campaign. Therefore, we recommend close cooperation with a professional production company to optimally stage your message. Also, note that your spot must meet specific technical requirements so that it can be broadcast smoothly on our TV channels.

Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.

The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

You can find all the important information about booking a TV commercial here.

A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.

TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

The costs for TV advertising in Switzerland are individual and depend heavily on factors such as the broadcasting environment, the reach of the target group, or the length of the spot. Goldbach offers you tailor-made and transparent solutions to achieve the greatest possible advertising success for your specific budget. Contact our experts so that we can plan your optimal TV strategy together and achieve your communication goals.

In Goldbach’s diverse TV Portfolio, you are guaranteed to find the right channel in Switzerland and neighboring countries. Use our wide selection to effectively place your Advertising message and achieve your marketing goals. You can find the current channel overview on our website.