Replay Ads2025-12-15T22:07:12+01:00

Replay Ads

Advertising in time-shifted television

Replay Ads – The innovative era of TV Advertising

Almost 30% of TV usage now occurs on a time-shifted basis. Thanks to Replay Ads, you can reach this audience with your Advertising. Enter a new era of Advertising and specifically address viewers in time-shifted television. Whether Start Ad, Pause Ad or Fast Forward Ad – with these innovative formats in Replay TV you secure an exclusive and attention-grabbing Advertising placement.

  • Legal compliance: Replay Ads are subject to Swiss Advertising law

  • User-friendly: Short Advertising blocks ensure a positive viewing experience

  • Brand Safety: Played out in a high-quality TV program environment

  • Exclusive & attention-grabbing: Premium placement with high visibility

  • Additional Reach: Reach new Target groups in time-shifted TV

Campaigns

Already over 1,500 Replay Ads campaigns

Daily Reach

Up to 1.3 million contacts per Advertising format

Devices

Up to 500,000 devices per day

Your Replay Ads campaign at a glance

Reach your audience in time-shifted television with innovative Advertising formats such as Start Ad, Pause Ad and Fast Forward Ad. Replay Ads offer you the opportunity to address viewers in an attention-grabbing way – exactly when they are actively interacting with the content.

You can find all the details on booking, formats and options in a compact form in our presentation.

Attractive Replay Ad broadcaster portfolio for your Target group

Use our wide selection of broadcasters to generate additional Reach.

Region

  • Prototype with layout proposal

our three replay ads advertising formats

With Replay Ads, innovative Advertising solutions are available. Choose between three formats that are broadcast in the corresponding usage situation. A frequency capping per day, Advertising format and subject is bookable on all booking forms.

Brand
Network
    Region

    • Fast Forward Ad

    • Pause Ad

    • Start Ad

    Replay Ads range of offers

    Reach your Target group exactly when they are watching: Replay Ads offer flexible, targeted placements on all relevant platforms. Present attention-grabbing content and strengthen your brand presence in the digital TV environment. Discover our current offers now.

    Replay Ads Early Bird 2026

    100% gross Freespace in Linear TV for all Fast Forward Ad bookings in January & February 2026

    Fast Forward Ad Annual Deal 2026

    50% gross Freespace in Linear TV with a Fast Forward Ad annual volume of CHF 100,000-200,000.- net/net

    Replay Ads Annual Deal 2026

    100% gross Freespace in Linear TV from a Replay Ads annual volume of CHF 200,000.- net/net

    Frequently asked questions about Replay Ads

    What are Replay Ads?2025-12-16T10:15:05+01:00

    Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

    What advertising formats are available for Replay Ads?2025-12-16T10:14:14+01:00

    Start Ad – Short commercial at the start of time-shifted TV viewing.
    Pause Ad – Advertising when pausing live programming, time-shifted TV viewing and recorded content.
    Fast Forward Ad – Short advertising block when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.

    How do Replay Ads differ from classic TV Advertising?2025-12-16T10:13:22+01:00

    In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.

    On which channels are Replay Ads played out?2025-12-16T10:09:57+01:00

    Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

    Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
    • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
    • Thanks to Replay Ads, additional Reach can be generated.
    • For the first time, there is the possibility of regional broadcasting on television.
    • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
    Which target groups can be reached well with Replay Ads?2025-12-16T10:12:14+01:00

    Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.

    The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

    Targeted delivery: fewer scattering losses.
    Less advertising blindness, as the user actively starts the playback.
    Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
    Plannability: Part of modern, data-based TV campaigns.

    How does the planning of Replay Ads campaigns work?2025-12-16T09:57:15+01:00
    • Planning based on net Reach for any Target group is possible
    • Replay Ads campaigns can be planned directly in EvoAd
    • Advertising formats, channels, duration, Target group, frequency capping per day, children’s genre
    • Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or combined)
    How does the booking process for Replay Ads work?2025-12-16T10:10:23+01:00

    All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.

    How do I measure the success of a Replay Ads campaign?2025-12-16T10:09:25+01:00

    With EvoAd, the market-compliant analysis tool for Replay Ads.
    These KPIs can be evaluated:

    • GRP, net reach, OTS, etc.
    • Aggregation to hourly reach
    • Accumulations within Replay Ads
    • Accumulations of linear TV and Replay Ads
    • Any TV target groups can be evaluated
    Which replay advertising format is best suited for which purpose?2025-12-16T10:13:48+01:00

    Start Ad: Displayed directly at the start of a broadcast – ideal for strong brand messages and high attention.
    Fast Forward Ad: Appears when fast-forwarding – perfect for short promotions or product-related information, as they cannot be skipped.
    Pause Ad: Displayed when viewers pause – ideal for effective visualization in combination with an interactive element such as a QR code. Also possible for regional campaigns in the SME sector as well as for regionalized content of campaigns throughout German-speaking Switzerland.

    Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

    Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

    Why book Replay Ads?2025-12-16T10:09:36+01:00
    • Short lead times: The campaign can start in just a few days.
    • Regional targeting in national TV, soon also possible with Video Ads.
    • Your message gets across – completely!
      Only a 100% Completed View is charged
    • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact.
    • Familiar TV standard: Replay Ads can be planned and evaluated on net reach for any target group in EvoAd.
    • A frequency capping can be deposited on request.
    Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

    Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

    Woman with phone to ear in front of laptop.

    For a successful Replay Ad campaign

    We support you in planning your advertising campaign

    If you have any questions or no concrete ideas, simply contact us. We look forward to getting to know you and supporting you with your campaign.

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