Background Ad
The Background Ad offers maximum visual presence through a large-scale background design that is visible on both desktop and mobile devices.
It is ideal for cinematic or atmospheric motifs and allows the placement of central content in the visible page area, while the background shapes the look & feel of the brand. Due to the fixed placement, the ad remains permanently visible and ensures a strong branding experience.
Available on the Single Site Cineman
Watch the Shoppable Ad in action
General
Info
This is a cross-device (desktop and mobile) placement and is subject to availability.
The Background Ad is a fixed placement and a lower delivery does not lead to a price reduction.
Desktop
File format: JPEG or PNG
Size: 1920 × 1200 px
File weight: max. 800 KB
Locking area for content
Inside: 984 px
Margins: 436 px (left) | 500 px (right) | 260 px (top)
Important notes:
Place film titles or central information (e.g. start date, copyright) at least 800 px from the top left edge so that they remain visible even on smaller screens.
The side margins (left/right) are not always fully visible depending on the screen.
Do not abruptly end transitions at the edges. It is better to let content fade out or design with a soft gradient.
Mobile
File format: JPEG or PNG
Size: 360 × 100 px, an optimal retina version would be 720 × 200 px
Design: Black background recommended on the left/right, edges with gradient in black, free areas are filled with black on large devices
File format:JPEG, PNG
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery Online advertising material
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Sound
Activation only through user interaction.
Flash
Activation only through user interaction.
SSL
All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5
- The maximum weight (according to specifications) refers to all files together in unzipped state.
- The target URL and tracking must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target=’_blank’).
- Advertising material tests must be possible locally in the browser.
- UTF-8 encoding
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
Skip Button
To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.
General information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign may be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
