Sitebar

The Sitebar is one of the most attention-grabbing formats in the desktop environment. As a large-format portrait, it accompanies the content on the right-hand side and remains permanently in the visible area. This allows you to reach your target group with high presence and recognition.

  • Generous space for storytelling: plenty of room for strong visuals, branding and messages that stick in the memory.

  • Intelligent scaling: The advertising material is proportionally adapted to the available space. On smaller screens, it is only played out if optimal display is guaranteed.

  • User-friendly interaction: With the integrated resize button, the ad can be reduced to 300 x 600 pixels – for a flexible and pleasant user experience.

Available on these networks

  • Goldbach Display Network

  • Goldbach Video Network

See the Rectangle in action

Desktop

Production costs: from CHF 390 (+ CHF 130 per additional subject, + CHF 50 per additional language)

Partner (Preferred): Codevelop Technologies GmbH ([email protected])

Implementations with other partners may be rejected. A clean delivery cannot be guaranteed in these cases.

Mobile

File formats: JPEG, GIF, PNG
File size: 500 x 1000 px (delivery), 250 x 500 px (minimum display size, proportional scaling)
File weight: max. 200 KB

Optional design elements
Background color: 1 x Hex code*
Color of the buttons: 1 x Hex code**
The optional background color fills the remaining available space around the ad. This additional area is not clickable.
*The background color is optional and fills the entire available remaining space around the ad. This additional area is not clickable.
** The color of the buttons (Resize, Play/Pause, Sound) can be defined individually for all buttons.

Click here for the Codevelop specifications.

Video

File format: MP4
Aspect ratio: 16:9
File weight: max. 5 MB
Audio codec: AAC
Video codec: H.264
Length: recommended 10 seconds (max. 30 seconds).

Functionalities
The scaling of the supplied advertising material (500 x 1000px) is proportional. The minimum display size of the Sitebar is 250 x 500px. If less space is available on the corresponding device, the Sitebar is not displayed.The ad can be scaled to the size of 300x600px by the user with a click on the Resize button*The background color is optional and fills the entire available remaining space around the ad. This additional area is not clickable.
**The color of the buttons (Resize, Play/Pause, Sound) can be adjusted individually. A color can be defined.
The video starts automatically.
The video sound is switched off by default and can be activated by clicking on the sound button.

Click here for the Codevelop specifications.

Delivery times

Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.

Data delivery Online advertising material

Number of subjects

Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).

For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.

The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Animations

The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.

For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.

The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.

Sound

Activation only through user interaction.

Flash

Activation only through user interaction.

SSL

All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).

HTML5

  • The maximum weight (according to specifications) refers to all files together in unzipped state.
  • The target URL and tracking must be stored in the HTML5 banner.
  • The target URL must be opened in a new tab (target=’_blank’).
  • Advertising material tests must be possible locally in the browser.
  • UTF-8 encoding
  • Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
  • References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).

Skip Button

To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.

General information

  • A timely campaign start is only guaranteed if the delivery deadlines are met.
  • The advertiser is responsible for the smooth functioning of the advertising material.
  • A campaign may be withheld if it does not meet the specifications.
  • Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
  • Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
  • Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
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For a successful Online Advertising campaign

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No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.