Standard spot

The classic radio spot is an established and effective format for getting your advertising message directly into the minds of your target group in 15 to 30 seconds. Are you planning a special promotion or a short-term campaign? Take advantage of the high reach in the advertising block of the respective station and achieve immediate attention.

  • High attention thanks to emotional proximity: With creative sound design and individual voices, you create an emotional, unmistakable listening experience.

  • Short-term activation and flexibility: The radio spot is perfect for time-critical offers or event advertising.

  • Cross-media reinforcement: Optimize your campaign by combining it with digital audio formats

Format

  • MP3 – 320 kbps / 44.1 KHz
  • All peaks must remain below -1 dB TP to avoid additional distortion during transcoding.
  • No images or logos may be incorporated.

Measurement

  • The spots apply from xx.50 seconds for the next second.
  • Ex. 15.50 seconds = 16 second spot, 15.49 seconds = 15 second spot

Number of copies

The subject designation must be clearly displayed so that we can make the spots available to the stations in time.

Disclaimer for leasing:

Leasing offers must legally include a disclaimer: “Credit lending is prohibited if it leads to over-indebtedness” – This disclaimer can be spoken in all 3 languages within 3 seconds. The disclaimer must run directly after the spot and must not be delivered separately. As this is required by law, it will not be charged. Each additional second, after the 3 free seconds, will be charged again.

Disclaimer for Pharma:

According to Swissmedic, the name of the marketing authorization holder must be integrated into the mandatory text: “(Preparation name) is an approved medicinal product of (company name). Seek advice from a specialist and read the package leaflet.” This disclaimer can be spoken in all three languages within 5 seconds. The disclaimer must run directly after the spot (min. 15 seconds without disclaimer) and must not be delivered separately. As this is required by law, it will not be charged. Each additional second, after the 5 free seconds, will be charged again.

Radio spot

Format
Audio file: MP3

Number of copies
For orders with multiple stations, we will provide the spots to the stations by e-mail in good time (the subject designation must be clearly indicated).

Date
Spots must be delivered no later than 2 working days before the first broadcast. Deviating delivery dates must be agreed with Swiss Radioworld in advance.

Contact
[email protected]

Tel: 044 485 42 70

Audio Ads and ShakeMe Ads

Delivery deadlines
3 working days before the start of the campaign

Advertising material delivery Podcast network
[email protected]

Rewarded Ads and Skippable Ads

Delivery deadlines
5 working days before the start of the campaign

Advertising material delivery Mobile In-Game Audio
[email protected]

Available on these radio stations

Woman on laptop with headphones engrossed in conversation

For a successful audio Advertising campaign

We support you in planning your Advertising campaign.

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.