Poster advertising

The costs depend on various factors, such as location, size, campaign duration, and the number of billboards. A single billboard in a local environment is much cheaper than in high-traffic areas such as city centers.

Most campaigns run for one to four weeks, as this is sufficient to generate attention and anchor the message. For long-term goals or permanent Advertising, posters can also be placed for months, depending on the budget and strategy.

Posters can be placed in public spaces, bus and tram stops, streets, parking garages, or in shopping centers. The exact selection depends on where your target group is located. Transportation hubs, downtown areas, and busy shopping streets are particularly popular.

Posters are particularly effective for mobile target groups, such as commuters, travelers, or customers in shopping areas. They primarily appeal to people in a specific geographic area and are ideal for local, regional, or national campaigns.

Success can be measured through several methods:

• QR codes: Direct tracking of interactions.
• Discount codes or special landing pages: Customers can take advantage of targeted promotions.
• Brand awareness: Measurable via surveys or social media.
• Individual market research: Tailored surveys on selected campaigns
• Combination with online advertising: Analyze the increase in website traffic during the campaign.

The font size should be chosen so that the text is legible even from a greater distance (3 to 10 meters or more). As a rule of thumb, important messages or titles should be at least 10 cm high so that they stand out from afar.

Yes, especially for local businesses! Billboards are a cost-effective way to gain targeted regional exposure. They are excellent for highlighting offers, openings, or events, and can have a direct impact on the local clientele.