Swiss Ad Impact: Measure advertising impact efficiently

Measure campaign success with Swiss Ad Impact

Would you like to know whether your campaign is achieving the desired impact? For this purpose, we have developed Swiss Ad Impact together with intervista. With this offer, you will receive a study after your Advertising campaign that shows the advertising impact at a glance and across all channels (Goldbach and external inventory).

  • You will receive an advertising impact study in addition to the usual media performance reports

  • The study shows the impact of your campaign across all channels (Goldbach and external inventory) at a glance

  • Thanks to the comprehensive and established survey panel from intervista, you will receive a study with high-quality results

  • Swiss Ad Impact enables the development of benchmarks and the comparison of individual campaigns

Key Performance Indicator (KPI)

  • Ad Recall (aided)

  • Ad Recognition (per media channel)

  • Ad Likeability (per media channel)

  • Ad Appeal (Ad Clarity, Ad Relevance, Ad Interest, Brand Fit)

  • Ad Impact (Information search, Recommendation, Purchase/Usage intention)

Target group analysis

  • Region

  • Gender

  • Age

  • Employment

  • Brand Familiarity

  • Positive Ad Recognition

And this is how Swiss Ad Impact works

1. You order the study

Together with your Goldbach contact person, you fill out the order form for the study*. This includes information on media mix and timing, which creatives you want to use per channel, which brand, product and service names you use, etc. *Prerequisite for Swiss Ad Impact: Digital campaign with a minimum booking volume of 1.5-2 million Ad Impressions (basis: digital campaign at Goldbach), desktop share of 50% (not InApp) or TV campaign (incl. Replay Ads) with at least 40% net reach after 3 weeks.

2. The questionnaire is created

Goldbach now has the standardized questionnaire set up by its market research partner intervista. This happens automatically.

3. The questionnaire is sent out

As soon as a minimum number of contacts has been reached within the campaign, intervista starts the automated dispatch of the questionnaire to the panelist*s. Pure Online campaigns are also provided with a tracking pixel. As soon as a minimum number of panelist*s have had contact with the campaign, the questionnaire is also sent out here. The dispatch then also takes place to panelist*s without campaign contact.

4. You will receive your study results

As soon as all panelist*s have completed their questionnaires, the results are integrated into a reporting dashboard. You will then receive the results including target group comparison as a PDF (see below).

This is what it looks like

So that you can imagine how your results are presented at the end, you will find an example of the dashboard here:

The Swiss Ad Impact study has provided us with valuable insights into the differentiated impact of the individual channels within our media mix. In particular, the possibility of benchmarking enabled us not only to measure the performance of our campaign, but also to classify it in the industry average – and to specifically identify strengths.

Luca Cadlini, Brand Manager at Birra Moretti

The Swiss Ad Impact study gives us exciting insights into the advertising impact of our spots. The comparison of the impact between different target groups and regions is particularly informative for us. In combination with our internal data, we can draw well-founded conclusions from this and derive targeted measures.

Vivian Hungerbühler, Marketing Manager at Storck Schweiz

The Swiss Ad Impact study is a valuable addition to the usual media performance reports and gives us a more in-depth insight into the advertising impact of our campaign – at a glance and across all channels.

Anita Gerber, Marketing Director at Toyota AG

Our first experience with the Swiss Ad Impact study was extremely positive. The analysis of the multi-channel campaign for our pizza brand “Casa di Mama” provided us with valuable and meaningful insights. These helped us to develop concrete optimization strategies for the follow-up campaign. The added value was clearly recognizable overall. ( -> detailed interview here)

Walentina Mejenina, Media & Communications Manager at Dr. Oetker

Case video on the “Casa di Mama” campaign by Dr. Oetker

Our partner for high data quality

We work with the market research institute intervista, whose high-quality survey panel enables us to deliver particularly meaningful and high-quality results to our customers.

It is an exciting challenge for us to develop such a comprehensive, highly automated and standardized campaign measurement system together with Goldbach.

Intervista LogoChristoph Wüthrich, Founder and member of the management board intervista

Bronze

CHF 8,200-*
  • 1 advertising impact study**
  • Benchmark data***
  • No data access in reporting tool
Order now

Silver

CHF 16,400-*instead of CHF 24,600.-
  • 3 advertising impact studies
  • Benchmark data***
  • No data access in reporting tool
Order now

Gold

CHF 23,000- *instead of CHF 41,000.-
  • 5 advertising impact studies
  • Benchmark data***
  • Data access in reporting tool
Order now

* SWA customers* with a special discount of 25% / ** Benchmark data provided if available / *** the prices quoted do not include VAT.

Methodological conditions of participation: Cross-media campaigns require a net reach of at least 40% after three weeks. Pure Online campaigns require at least 1.5-2 million Ad Impressions (for Goldbach inventory: at least 700 000 Ad Impressions on desktop).

Everything you need to know about Swiss Ad Impact

With Swiss Ad Impact, advertisers should receive Impact KPI in addition to their Advertising campaign and the usual media performance reporting. This means: Insights into general advertising recall, advertising material-supported advertising recall per media channel used, advertising material liking per media channel/advertising material, comprehensibility of Advertising, relevance of Advertising, interest in Advertising, information search, recommendation and purchase or intention to use based on Advertising.

With Swiss Ad Impact, an online survey is carried out using a fully structured questionnaire. The survey is sent by e-mail to panelist*s (survey participants). The panel partner is intervista. The survey is standardized and automated. This makes it possible to build up benchmarks and compare campaigns.

Swiss Ad Impact is a study based on the survey of panelist*s. In order to be able to address enough panelist*s with and without advertising material contact, there are certain minimum requirements for the campaign, such as:

Cross-media campaigns require a net reach of at least 40% after three weeks.
Pure Online campaigns require at least 1.5-2 million Ad Impressions (for Goldbach inventory: at least 700 000 Ad Impressions on desktop).

The survey is sent to the panelist*s (survey participants) of intervista as soon as either 250 panelist*s have had contact with the campaign in the case of an exclusive Online campaign (comparison is made via tracking pixel) or – in the case of offline and multi-channel campaigns – the campaign has reached approx. 30% net reach in the respective region (GS & RO, GS, RO). The survey ends when 500 panelist*s have completely filled out the questionnaire. A single survey using a questionnaire takes approx. 5 minutes.

Currently, the results will be sent to you approx. 2-3 working days after the end of the campaign by your contact person at Goldbach as a PDF report. If desired, a target group comparison can then also be ordered.

Online, TV and/or Replay Ads, CTV, (Digital) Out-of-Home (DOOH), Print, Radio/Audio, cinema and social media can be evaluated at the level of advertising material-supported advertising recall and advertising material liking, provided that these media are specified when ordering the study and there is also an advertising material/creative for each medium and can therefore be queried.

As target groups, you can currently have language region (German-speaking Switzerland, Romandie), Gender, age groups (15-29, 30-49, 50-64, 65+), employment and advertising material-supported advertising recall (yes/no) evaluated separately and combined in comparison to the total, provided that the number of cases behind it does not fall below n=30.

Before the start of the campaign measurement, you will be sent a test link to the standardized online questionnaire if required. If any information is incorrect or not to your satisfaction, you can contact us and we will make the appropriate corrections.

Since Swiss Ad Impact is a fully automated and standardized questionnaire that is primarily intended to ensure comparability, no additional questions can currently be included. However, we will check whether this can still be made possible for an additional charge in the course of further development.

Woman with phone to ear in front of laptop.

For a successful advertising impact analysis

We support you in the evaluation of your Advertising campaign

Find out how effective your campaign is. With Swiss Ad Impact, you receive a transparent overview of the advertising impact on all channels. We accompany you through the analysis and answer all your questions about the offer.